Discovery Parks

Meet Bruce the Bark Manager.

Client:

Discovery Parks

Year:

2026

Type:

Digital

The face of 90 holiday parks nation-wide.

Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project overview

The project transformed a mascot into a storytelling asset, creating engaging content that helped strengthen brand recognition while showcasing the experiences waiting for guests across Discovery Parks destinations.

Campaign Scope

Creative scope

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AI design

AI team training

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Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

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Discovery Parks

Meet Bruce the Bark Manager.

Sheridan

Premium AI Commercial Campaign