AI Commercial
Absolutely AI is a Brisbane creative studio making AI commercials for premium brands. We script, storyboard, generate, and finish 15 to 60 second spots at broadcast quality, ready for TV, paid social, and CTV, in a fraction of the time of traditional production.
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The team behind your favourite AI Commercial
Get in touch →Trusted by the best for AI creative
Commercials built for every screen, made by us.
Cinematic hero spots
30 to 60 second brand films generated in Sora, Veo 3, or Runway, finished in DaVinci to broadcast spec.
Performance video at scale
UGC-style and product-led cuts in every aspect ratio, built for Meta, TikTok, and YouTube testing rounds.
Hybrid live-action plus AI
Real footage extended with generative VFX, AI dubbing, and clean-plate work when the shot needs a human anchor.
Campaigns we’ve shipped.
Senior creative direction on every project.
From brief to first concepts.
We make the spot, you ship the campaign.
Broadcast-quality output, days not months
From locked brief to first cut in 72 hours. We pick the right model per shot, Sora for cinematic, Veo 3 for motion, Runway for control.
Any world, any era, any product
Set the spot underwater, in 1962 Havana, or inside the product itself. Pair it with calibrated AI commercial photography for a unified campaign across [film and stills.
Production economics that actually work
We design every spot for the channel it runs on. Storyboard, key frames, and final cut all move through senior creative review before the spot ships to media. Related: AI animation studio.
What clients say
“Came in with a rough deck, walked out with assets still running six months on. Same-day turnaround on every revision.”
“Got the brand on the first pass. Few rounds, no chase, no second-guessing.”
“A campaign a quarter became four, and the quality bar went up not down.”
Why brands trust us with their first AI commercial
We pick the right model per shot
Sora for cinematic wides, Veo 3 for talking heads, Runway Gen-3 for controlled motion, Kling for product macro. The model choice is half the craft, and it pairs cleanly with our AI lifestyle photography work in Australia when a campaign needs both [film and stills.
A creative director on every cut
Nothing leaves the studio without a senior director signing off. We reject the AI-looking shots, the bad hands, the broken lip sync, and regenerate until the spot clears our bar.
Brand-safe and compliance-aware
We work within SAG-AFTRA AI clauses, FTC disclosure rules, and model training rights. Your legal team gets clean paperwork, not a headache.
How an AI commercial gets made.
Brief and storyboard
We pin down the spot length, channel, and brand world, then write a shot-by-shot storyboard with prompts mapped to each frame.
Generate and edit
We generate, cull, and assemble in DaVinci or Premiere. Coke's holiday spot used 70,000 clips for 30 seconds. We work the same way.
Finish and deliver
Voiceover, music, colour, and sound design land last. Final masters ship in every aspect ratio your channels need.
Absolutely AI vs. Traditional Studios
“We started Absolutely AI because brands were stuck choosing between slow studios and DIY tools. We wanted to give them a real creative team, just one that ships in days, not weeks.”
Common questions
What is an AI commercial, exactly?
A TV or social spot where most or all of the footage is generated by models like Sora, Veo 3, or Runway, rather than shot with a camera and crew. The category covers fully generative spots like the Toys 'R' Us Sora ad, hybrid work like Under Armour's Anthony Joshua film, and template-driven product ads.
How much does an AI commercial cost?
A 30 second cinematic spot that used to cost six figures now lands in the four to low five figure range with us. The saving comes from no location, no crew, and no reshoots. Hidden costs we account for upfront: cleanup passes, rotoscoping, voice licensing, and music clearance.
Which model do you use, Sora, Veo, or Runway?
All of them, picked per shot. Sora for cinematic wides and dream sequences, Veo 3 for dialogue and lip sync, Runway Gen-3 for controlled camera moves, Kling for product macro. Pairing the right model to the shot is where most agencies still get it wrong, and the same logic applies when we shoot [AI product photography in Brisbane across a campaign.
Where do AI commercials still fail?
Hands, continuity between cuts, brand-safe faces, lip sync on long dialogue, and motion physics on fast action. The Coca-Cola 2024 holiday spot took a public backlash for exactly these reasons. We brief these limits in early, then design shots that play to the medium's strengths instead of fighting them.
Is this legal? What about SAG-AFTRA and FTC rules?
Yes, with the right paperwork. We work inside SAG-AFTRA's AI clauses for any human likeness, follow FTC disclosure rules for AI-generated endorsements, and clear model training rights on every reference we use. Your legal team gets a full chain of rights on delivery.
Who owns the rights to the final spot?
You do. On full payment, the master, all generated clips, the storyboard prompts, and the underlying prompt library transfer to you on a perpetual royalty-free licence. Absolutely AI keeps no claim on the finished commercial. Related work: AI animation studio, AI product photography, and AI branding.
